Jealousy is a natural part of love. `Love Never Stops Learning’ heroes the depth of connection and work these young people do together to healthily deal with it. Shot on film, each image is proudly being showcased on the biggest canvases across Aotearoa. The pieces direct young people to explore deeper and hear the story behind the images.
Overall, people who are dying have rated Aotearoa 3.28 out of 5 stars. The good news? Every sector has room to improve, and Dying Reviews is a guide on how.
Read the reviews here: dyingreviews.org/review Understand how to design for dying here: dyingreviews.org/design-for-dying
Dying Reviews is filled with real reviews to help organisations better understand how they can design for the final and arguably the most profound phase of life. So, when our time comes, we can all focus on the life we have left.
We review and design for every other part of our lives – why not this one?
In partnership with Hospice NZ, Dying Reviews is a world-first rating system, that enables people who are dying to rate their experiences and treatment across all aspects of society.
A mighty proud moment for the Dying Reviews team. The first 500 Dying Reviews have been released and the conversation has started.
@lovebetternz got some lovin` at this year`s @bestdesignawards. Gold, Silver and Bronzes across five categories for Love Creep. Kudos to the @msdgovtnz (MSD), @omd_nz and @assemblyltd, and to Voyage and Not Another™ for also nabbing gold for the Love Better website.
Our past creative work has been copied, memed, turned into songs, LEGO and murals. But this is a first, a quilt. Sewn with the script from ‘Let’s Start Asking’. Thanks for the aroha.
@bestdesignawards 2025 is jam packed with eye-watering, world-class design. Great to have Love Creep for @msdgovtnz receive six finalists, out of six entries, across four categories. Design Communication x 2 Digital Campaign x2 Social Good Film
👊 to everyone on the team @lovebetternz @assemblyltd @loupe.agency @omd_nz @scoundrel_films_projects
Our anti-speeding work ‘Mistakes’ has been copied, re-run, reproduced and remade for 11 years, and we’re sure this one won’t be the last! We always prefer when the agencies that use the concept get in touch first.
Ngā mihi to the forward thinking team at Waka Kotahi @nztransportagency, who will always hold legal rights to the idea.
Thanks for the heads up, Tim Nudd @adage
The behind the scenes footage can be found on their own insta too @thebarnesfirm. Nice one.
Partnering with one of our country’s most important and complex organisations, the Department of Corrections, is a big deal for us, Mura and OMD. Together we’ll be working alongside those who keep our communities and the people within our Corrections system, safe. Helping to call in the right people for some extraordinary roles.
At the heart of all the noise that surrounds teaching, is something pure. Their actual job – growing brains. Every school day, these highly skilled professionals help our young ones form and strengthen millions of neural connections.
A mind-blowing subject to work on with the Teaching Council of Aotearoa New Zealand.
Shout out to the Marketing Association for inviting the whole Love Better team to share how we’re helping young peeps navigate the big, gnarly and juicy world of love. Wise words from last night: “Respect your audience, they’re are passionate, smart and interested - our job is to work out how to channel this.”
Chuffed to announce that Clemenger, Mura, All is for All and OMD, have strengthened our relationship with MSD, being trusted with the ‘Change is Possible’ programme. Along with Love Better and ‘Are You Ok?’ we’re continuing our work to reduce family violence and help people have healthier relationships.
11 Axis Awards. All the colours of the rainbow. Aotearoa’s best creative was on show and so was the Ministry of Social Development as we continue our Love Better mahi together. Proud.
Proud of our crew and our partner Ministry of Social Development (MSD) for nabbing 16 Axis NZ finalists across two campaigns.
🫡🫡🫡 Assembly, Matt von Trott & the legendary Milson, Jane Oak, Jamie Lawrence & Scoundrel, Cam Ballantyne, Steve Boniface, Loupe Agency, Verian Group and Lauren Taylor.
We all make Wellington. Created with @wellingtonnz, it’s a call to action. It’s a celebration of everyone who lives in this unique city. You clever, creative, imaginative, brilliant people that we’re lucky enough to know and work among. We all make Wellington, and you make it awesome.
Last Thursday, we bent space and time to be in two places at once.
At the Effies, our ‘Own the Feels’ work with Ministry of Social Development (MSD) scooped a Silver and Bronze. And over at the NZ Research Effectiveness Awards, the Perceptive crew’s work for Xero, BDO and The NZ Commerce Commission earned two Golds and Silver respectively.
Amazing to see creative effectiveness and data driven insights once again delivering for our clients.
BEST Interactive campaign of the week. Thanks for the love!
From the judge, Katyana O’Neill at Johannes Leonardo New York: “What makes this idea so special is the use of real examples and the ability to create and engage with the simulation. The decision to center this build around that interaction adds such a sense of connection to a subject that can be so isolating. Validation is everything.”
We’re beyond proud to see Zaffa Christian, Cherie Knights, Marama Edwards, Edwina James and the whole @msdgovtnz team have their māhi for @lovebetternz receive the coveted Te Tohu Auaha Hou | Innovation Award, at the Te Hāpai Hapori | Spirit of Service Awards in Wellington last night.
The award celebrates new approaches or technologies that are creating positive change. Tick. “Love Better took a radical new approach to disrupt and/or shift harmful discourses and behaviours around relationships that affect young people”.
The judges look for initiatives that demonstrate spirit of service through, new or improved services, agility and innovation, use of data, digital or community engagement. Tick. Tick. Tick.
The MSD team dedicate themselves to real change, day in day out. Bigs ups to their bravery and innovation. 👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽
Young love is the best, or is it? Love Creep describes how all the those loving feelings can turn into a pattern of control. Lovecreep.nz simulates what it’s like.
A huge thanks to our incredible partners at MSD aka @lovebetternz, @omd_nz, as well as the crew from @assemblyltd, @thejamielawrence at @scoundrel_films_projects, Verian and @steveboniface at @loupe.agency. So proud to have this out there. 💪🏽💪🏽
We review every other part of our lives – why not this one?
Proud to bring some power to our dying in Aotearoa, with a world first platform allowing them to rate the businesses and organisations they interact with.
Gratitude to our big-thinking clients @hospice_nz, and the talented teams at Perceptive, Levo and GRC + Porter Novelli.
Dying Reviews are now open - how many stars will your business get when the results are released?
Four new spots for the ever-bold, Ministry of Social Development. Each go deep into the realness of break-up hurt. Pain creates poetry, and if you lean in, healing too.
💥💥💥 This one’s straight from our heart. We’re chuffed to introduce ‘You Would in Wellington’ the new creative platform for @wellingtonnz.
The platform is a love letter to Wellington’s wild spirit, its unpretentious, and unselfconscious attitude. It’s about people, and the unique effect Wellington has on them.
Absolute dream team; @wellingtonnz, @honeymoonfilmsnz and @louissutherlandnz; Chris Ward; Nathan Hickey; and Joe Callwood and The Little Bushman.
‘I Have Never’ is the first piece in a bunch of fun to come.
We’re helping young people through breakups when they need it the most. Stoked with our work for MSD and their LoveBetter programme. ❤️ to our partners, Artist & Director: @petelbaker, Art & Directing Collective: @gluesociety, @steveboniface, Cam Ballantyne, @chrismaessen, @omd_nz and Model Makers: @rubber_band_ltd.
The Best! Seven finalists across three pieces in @bestdesignawards. Shout out to our clients @testicularcancernz, @nzdefenceforce and @tewhatuora for backing ideas that earn eyeballs and attention. . And shot to all our collaborators: @fluxanimation, @paper_triangles, @thecollectiveforce, @toakiokano; @gluesociety, @petelbaker, @gladeyedigital, @derekhendersonphoto, Beatworms; @wawatacreative, @goodoilfilms, @joelkefali, @steveboniface, @omd_newzealand.
Let Your Body Go to Work. Introducing a new way to think about sickness for @tewhatuora Health NZ . Made with our friends @wawatacreative, @goodoilfilms` @joelkefali, @steveboniface and Beatworms on that catchy tune 🎵
The Big 33. That’s the number our MD Brett is celebrating this week. Not his age (though he still looks hella youthful) but the years he’s dedicated to our ever-evolving Welly team.
Over that time he’s jumped through all the acronyms, and all the iterations. From AD to ECD to MD; from Colenso to AIM to Proximity to Clems. A lot of letters, a lot of years, a lot of mana. Capped off with a beach swim and stunning taonga designed by artist @niki_nepia
Thanks for being our pāhi, Brett. Here’s to the years and acronyms to come!
Shot to our Chief Creative Officer Brigid Alkema – who’s taking the reins of nurturing our creative leadership across Aotearoa and Australia as Chair of Clemenger Group’s Creative Council. In her words, helping to “create the space and energy for magic.” And don’t worry, she’ll still be leading our Wellington team, too. Special thanks to James McGrath who’s helped shape our Trans-Tasman creative culture over many years. You’ve left a brilliant legacy to build on.
We’ve gone planetary! Just picked up a Global Grand Effie for Unite Against Covid-19. Huge award. Massive team effort. Effectiveness and creativity in action. Thanks a million to our amazing clients, partners and suppliers. You’re all stars.
Two Global Grand Effie contenders! Stoked our work for Human Rights Commission (Voice of Racism) and Department of Prime Minister and Cabinet (Unite against COVID-19) were both recognised for their beautiful collision of strategy and creativity. Projects that responded to the climate of Aotearoa, and also helped shape it. Congrats to our clients, partners and collaborators for getting the international seal of approval.
We`re seeing purple 🟣 gold 🟡🟡🟡 and silver ⚪️ – shot Best Awards! Mixed Meds was all about the details, so we’re stoked the judges recognised that “the level of craft and art direction on a complex topic will help save lives.” Thanks to our partners Glue Society and Match Artists for bringing ultimate craft perfection. Proud to cap off our great collaboration with Waka Kotahi on a high like this. 💥
Cheers to Lürzer`s Archive for featuring another of our great collaborations with Waka Kotahi NZ Transport Agency in their latest issue: Mixed Meds. The perfect combo of bold idea, brave clients and brilliant craft from The Glue Society and Steve Boniface.
Heads up. New work. CODEWORDS unlocks the tight bonds between mates in the NZDF. Big ups to the @nzdefenceforce for bravely going into the unscripted unknown with us – we got magic. And shout out to our partners @gluesociety & @gladeyedigital. See the stories, link in bio.
Our names are Oli, Tracy, Joel, Tane and Natalie and we’re super excited about being welcomed into the Clemenger family.
We all have varying levels of experience ranging from established industry professionals to fresh graduates but all of us are excited to have the chance to showcase our different skills, abilities and talents in our new roles.
We can’t wait to get amongst it and produce some great work!
Great news from the WARC Global Media 100 rankings 2022. Waka Kotahi NZ Transport Agency: The Unsaid and NZ Government: Unite Against COVID-19 are both ranked in the top 10 media campaigns in the world. Congrats OMD. Strong relationships build strong results!
Exciting people news from Wellington! We’ve promoted senior creatives Mark Dalton to Executive Creative Director and Alex Metson, Frances Cooke, JP Twaalfhoven, Mike Gwyther and Steve Hansen to Project Creative Directors.
Brigid Alkema, CCO says: “We’re proud of these promotions and we’re excited about the year ahead. It’s a win for our people, our agency and our clients. Here’s to growth, and all the good energy that it brings.”
Congratulations to our amazing clients NZ Human Rights Commission and Unite Against COVID-19. We’re honoured to receive a Best Design Awards prestigious ‘Best in category’ Purple Pin, along with three golds and a silver for VoiceofRacism. An important piece of work, that we all hold dear to our hearts. Our collaboration with Colenso BBDO and Creature Post also won gold and bronze for the Public Service Banger. Here’s to the power of design creating positive change. 💜
Our Creative Directors Steve Hansen and JP Twaalfhoven reviewed BestAds this week! Their fave pieces “channelled insights across time, space and the moment we all find ourselves in. A big old vitamixed smoothie of feels, awe and smarts.” Link in bio to read their review.
Here’s to great work, that works great! We converted 20 finalists at the 2021 Effie Awards Aotearoa into wins in Most Effective Client of the Year (New Zealand Human Rights Commission) and Hardest Challenge (Unite Against COVID-19) plus a Bronze, 5 Silvers and 4 Golds. Thanks to all our amazing clients and partners for helping bring this important work to life.
Congratulations to our amazing clients. We’re super proud to collect 20 FINALISTS at the 2021 Effie Awards. Four important campaigns for New Zealand Human Rights Commission, Te Hiringa Hauora | Health Promotion Agency and Unite Against COVID-19 have reached the bar as Aotearoa’s most effective work.
And shoutout to our friends at Colenso BBDO for leading the way with 24 finalists. We’re very happy!! 🎉
YES!!! We’re thrilled to collect four finalists for New Zealand Human Rights Commission’s Voice of Racism at the Best Design Awards. Our collaboration with Colenso BBDO on Unite Against COVID-19’s Public Service Banger also scored two finalists. We’re proud to be recognised at Aotearoa’s annual showcase of excellence in design. Congratulations to all of the finalists!
Kiwis are sick of fighting covid. But that’s good timing, because with heaps of vaccines here now, we can all choose to tell it to get lost. In this call for vaccination, a diverse range of Kiwis let that egg Covid know they’re making fun plans for when it’s gone. 💛
Whoa! #1 NZ and #3 Asia-Pacific agency in Campaign Brief’s The Work. We’re super proud to collect 26 acceptances across @genlessnz, @nzhumanrights, @uniteagainstcovid19 and @waka_kotahi. An epic result. Thanks a bunch to our amazing clients and equally amazing people. 👏🤯👏
Great news from Cannes! The Unsaid for @waka_kotahi and our collab with @colenso_bbdo on The Public Service Banger for @uniteagainstcovid19 have both scored Bronze Lions at the @cannes_lions. The bar was very high this year and we’re proud to represent NZ on the global stage.
And a massive congratulations to our distant relatives at @amvbbdo for taking out Agency of the Year and the Titanium Grand Prix for Womb Pain Stories.
What a result to wake up to this morning! #1 in New Zealand at D&AD 2021. NZ Human Rights Commission, Unite Against COVID-19, Waka Kotahi and our small but mighty agency won the iconic Yellow Pencil, two Graphite Pencils and three Wood Pencils across three brave pieces of work. Shout out to the talented team at Assembly for bringing the Voice of Racism experience to life. THANK YOU to our clients, production partners and all our incredible people. ✏️
Trips under 2km, like quick ‘top-up’ shops make up 1/3 of all drives. To help New Zealanders say no to short car trips, we created the EECA Gen Less ShopPack. A reusable shopping-bag-turned-backpack, freeing you to walk, bike, cycle or scoot your shopping home.
Axis 2021: a year to the day since we got the call to help galvanise Kiwis through the pandemic, we were privileged, humbled and super proud to receive the Grand Axis for Unite Against COVID-19. From our incredibly talented client team to our many partners on this wild ride, it proves the power of collaboration and creativity to move people through challenging times with hope, humour and heart.
Congrats and kudos to our other clients and partners who we also collected well-deserved golds with; from our collab with Colenso on Unstoppable Summer, to Waka Kotahi’s DOORS and Human Rights Commission’s Voice of Racism. 💛
Our very own Emily Beautrais and Steve Hansen have been selected to represent New Zealand on the 42nd AWARD Awards jury. AWARD is a celebration of the best creative work in the Asia-Pacific region.
Drink drivers are thrown into a dark cocktail of good nights gone bad in our latest for Waka Kotahi. Brilliantly crafted with the help of @goodoilfilms and director Joel Kefali. Read the full story of how we’re tackling complacent drink drivers over on our site. Link in bio.
Fresh @uniteagainstcovid19 work launched by Minister Chris Hipkins at the cricket over the weekend. Director Steve Saussey and @eight_productions brought their comic A-game to show we’ve all got a part in helping to Make Summer Unstoppable (that means you, too)
Unite Against COVID-19 has been recognised with the Purple Pin at the Best Design Awards. The vision of the Designers Institute of New Zealand and the Best Awards is to recognise and celebrate design work that makes a significant contribution to the economic, cultural and social growth of Aotearoa New Zealand.
“The Unite Against Covid-19 design system, commissioned by the New Zealand government and led by Clemenger BBDO Wellington is not only a unique project, it is an exceptional example of what good design can do to support people in a time of crisis.” – Heath Lowe – Executive Design Director, Founder – Special
What are the things you could easily ‘say no’ to? The stuff you feel socially obliged to do, but which you’d really rather not? ‘Say no to wasted energy’ empowers you to drop the things you don’t like doing – so you can save some precious energy – yours, and the planet’s.
“Clemenger has the clients you stay up all night thinking about, solving those seemingly unsolvable social problems, and I can’t wait to get into that. It’s good to be back.” – Alex Metson
Congratulations to team Waka Kotahi and Clemenger BBDO for our best ever result at AD STARS!
Belted Survivors won New Zealand’s only GRAND PRIX plus three Golds in Print, Outdoor and PR. The Unsaid also added three Golds in the Diverse Insights, Data Insights, Social & Influencer categories to a final count of: GRAND PRIX, 6 Gold, 6 Silver and 1 Bronze. Here’s to authenticity, bravery and creativity.
Voice of Racism is Site of the Day on @awwwards! Voice of Racism for @nzhumanrights challenges anyone to put themselves in the shoes of someone on the receiving end of racism, and to feel the cumulative burden of consistent micro-aggressions. #givenothingtoracism
Are you willing to face the reality of racism in New Zealand? The everyday racism that exists in New Zealand has been laid bare, with the project ‘Voice of Racism’ created by NZ Human Rights Commission and Clemenger BBDO. Link to the experience in bio. VoiceOfRacism.co.nz #GiveNothingToRacism #VoiceOfRacism
Our small but mighty agency in Wellington has proven itself year after year. We’re proud to be a top 10 Agency of the Decade from Australia and New Zealand. Thank you to our brilliant clients and to all of our past and present people. No mean feat but truckloads of drive, passion and talent. . We’re also honoured to contribute to BBDO Worldwide winning Cannes Lions International Festival of Creativity`s first-ever Network of the Decade. . A huge congratulations to our cousins at @colenso_bbdo and @clemengermelbourne for ranking #1 and #2 in the region. #canneslions
Huge congratulations to our team at Clemenger, NZTA, and HRC for collecting 2 Gold, 3 Silver and 6 Bronze at the AWARD awards! AWARD rewards the best creative work from Australia, New Zealand and South East Asia.
This year was the first time the APG Creative Strategy Awards were included under the AWARD Awards. Belted Survivors and Rat’s Tale were the only two campaigns to collect GOLD in the Audience Insight and Social Behaviour/Cultural Insight category. Judges in this category considered the difficulty of the challenge, the quality of strategic input, its influence on the final campaign, and the new learnings it offers the industry. We’re proud our strategic thinking is used to move New Zealanders and make Aotearoa a better place.
Congratulations NZTA and OMD for winning BEST IN SHOW for The Unsaid at the Beacon Awards! This is great recognition for an important and unique campaign. The Beacon Awards recognises the power of highly effective media solutions to leverage the creative message and connect with New Zealanders.
Great news to finish the week! Team NZ Transport Agency and Clemenger are happy to collect 5 Silver, 7 Bronze and 8 Shortlists at the Caples Awards. The Caples is the world`s leading awards show to celebrate creativity in direct marketing.
Thank you New Zealand for making the right decisions when it really counts. Our continued success, or failure, depends on us all. To stay local. To keep 2 metres apart. To say ‘no’ to a beer with the neighbours. But we’re a team of 5 million. Formidable. And we can do this.
Calling all businesses, brands, musicians and artists to use your creations to stop the spread of COVID-19. How? Find out here: covid19.govt.nz/stayhomeforit #stayhomeforit #uniteagainstcovid19
On the 15th of March 2019, one of the most horrifying atrocities in New Zealand’s history was inflicted upon the Muslim community of Christchurch. Two days later, someone painted this mural. That small gesture of cross-cultural solidarity was one of the most humbling moments in Clemenger’s history. We are thinking of our Muslim whānau today.
The good news keeps rolling in! We’ve received 21 finalists across eight campaigns at the AWARD Awards. AWARD recognises creative excellence from Asia, New Zealand and Australia. NZ Transport Agency scored the most number of finalists of any client. Six of our finalists are in the new APG Creative Strategy category. This category rewards robust, intelligent and influential strategic thinking. Cheers to everyone involved in these meaningful pieces of work.
We’ve scored a huge 70 finalists at the 40th Axis Awards 2020. Thank you to our incredible clients NZ Transport Agency and Energy Efficiency and Conservation Authority (EECA), as well as all the incredibly talented people we’ve worked with to achieve this record-breaking result. Happy and proud. Bring on March 12!
We’ve welcomed fresh new talent in keen music-discoverer Erin Kelly, and all-things-sports enthusiast Jeremy Sinniah. They’ve joined as part of Clemenger Group’s Grad Programme, and will be moving through our different departments to get a taster of agency life. Both are keen to sink their teeth into the agency’s behaviour change work, and to sink their work into culture. Keen. Hungry. Talented.
Liam’s one of ten real crash survivors we recruited with VICE to feature in our Belted Survivors series for NZ Transport Agency. Hit the sound to hear his story, the way he tells it. #beltupliveon
NZ Transport Agency is officially the #1 client of the decade in NZ, in the Bestads rankings. Proving the best relationships create the best work. Proud and happy!
Eight guys and eight stories stitch together in our latest for NZTA. Showing wherever the beers take you, if you drive you’re setting yourself up for failure. We shot eight spots crammed full of interchangeable moments, so the edits can be infinitely reshuffled, reordered and reworked to keep the message fresh. Watch this space for more.
We’re excited to launch Gen Less with our amazing client EECA (Energy Efficiency and Conservation Authority). Gen Less is a lifestyle choice. A decision to start getting more out of life by using less energy. Link to the launch film in our bio. #GenLess <
Great news from across the globe! Our Belted Survivors work for NZ Transport Agency collected 1 x Silver and 3 x Bronze awards. #1 NZ creative agency at the Clio Awards. We are stoked it was recognised by Clio as work that pushes boundaries and permeates culture. A shoutout to the brave survivors who stepped up to have their images taken for the campaign. We were honoured to bring your stories to life.
Need a safe haven from the never-ending stream of dings, likes, memes, messages and emails? Check out our latest campaign. Link in bio. #LetDrivingDistractYou
All over New Zealand, at any one time, hundreds of people are speeding who don`t want to be. And up until now, they haven`t had much of a say in it. Swipe to check out our latest work for NZ Transport Agency.
We are thrilled! Belted Survivors for NZ Transport Agency collected 2 x Wood Pencils at D&AD. We are #2 in NZ behind our wonderful whānau at @colenso_bbdo. D&AD is widely considered one of the most prestigious and difficult-to-win awards in design and advertising. Well done to all of the winners. Be proud!
We are looking forward to the Best of the Best Designers Speak. The Wellington leg is this Wednesday 22 May at the City Gallery from 6pm. We will be sharing our insights and learnings from ‘Trails of Taonga’ for Oranga Tamariki, along with three other 2018 Purple Pin winning design projects. See you there!
Congrats to one of our creatives, JP Twaalfhoven, who’s one of only five shortlisted throughout the world to be invited to pitch his Side Hustle @kytbags live on stage at global creative festival, D&AD. ECD Brigid Alkema says it’s a demonstration of the Clemenger team’s ethos: “We build our team to provoke greatness in everything they put their minds to. And JP’s proven it doesn’t stop within our walls. We’ll be gunning for you back here.”
Our ‘Look Right, Look Left’ radio campaigns for KiwiRail and Hawke’s Bay Regional Council took out 4 Gold and 4 Silver Pencils last night at AWARD in Australia, making us #2 most awarded NZ agency. To promote rail safety, we leveraged some famous people, their infamous moments, and the unfortunate situations they found themselves in just because they didn’t look both ways. We’re stoked we could bring some gold to the airwaves. Tap to listen to one of our winning spots.
Our work for KiwiRail ‘The Conscious Crossing’ has made it into the Top 40 most successful campaigns for good causes in The Good Report 2018. Chosen from 827 campaigns, this unique ranking celebrates the best of the best globally – so we’re pretty chuffed to be recognised amongst the other brilliant pieces in the mix. It’s real-world behaviour change work like this that really gets our brains buzzing.
A first in our history: we’ve made the cover of international tastemaker, Lürzer`s Archive. The cover features Dylan, one of the young Kiwis chosen to help spread their stories of survival in our Belted Survivors campaign for NZ Transport Agency. We’re stoked this piece has resonated with our audience and Lürzer`s alike. Look out for a copy mid-April.
Our Belted Survivor series for NZ Transport Agency turns the real wounds left behind by seatbelts into badges of honour. Proving to young Kiwi men that seatbelts are a tool worth using. Click the link in the bio to check out the survivors’ stories.
